Product Manager - Social Features

Company: Apna

Location: patna

Employment type: Full time

Salary: INR 300000-599999 (Per Year)

Category: Marketing

We are looking for an experienced Product Manager to lead the strategy and execution of new social engagement features for our platform. You will define the product roadmap, conduct user research, analyze metrics, and work closely with engineering, design, and data science teams to launch features that increase daily active users, time spent, and overall user satisfaction.Key Responsibilities: • Define product vision, strategy, and roadmap for social engagement features (Stories, Reels, Groups, Events) • Conduct user research, competitive analysis, and market research to identify opportunities • Write detailed PRDs (Product Requirement Documents) with clear user stories and acceptance criteria • Analyze user behavior data, A/B test results, and engagement metrics to drive product decisions • Collaborate with engineering, design, data science, and marketing teams throughout the product lifecycle • Prioritize features based on business impact, user needs, and technical feasibility • Present product updates and performance metrics to senior leadership and stakeholders • Monitor post-launch performance and iterate based on user feedback and data insights Qualifications & Requirements: • Bachelor's degree in Business, Engineering, Computer Science, or related field; MBA preferred • 4+ years of product management experience, preferably in consumer social media or mobile apps • Proven track record of launching successful products that drove measurable user engagement • Strong analytical skills with proficiency in SQL, Excel, and data visualization tools (Tableau, Looker) • Experience with A/B testing frameworks and statistical analysis • Deep understanding of mobile app ecosystems (iOS/Android) and UX/UI best practices • Excellent communication, presentation, and stakeholder management skills • Ability to balance quantitative data with qualitative user insights • Experience working in Agile/Scrum environments with tools like Jira, Confluence, Linear Preferred Qualifications: • Experience managing products with 10M+ monthly active users • Background in social networking, content platforms, or community-driven products • Familiarity with growth hacking techniques and viral loop mechanics • Understanding of machine learning and recommendation systems